Brief: Develop a pitch winning idea and brand campaign that’s good enough to replace the current Emirates brand campaign - Hello Tomorrow.

​

Concept: A pitch winning idea (although unfortunately, the client didn’t see it that way - we came 2nd from 8 agencies). But it’s in my book because I still stand by the thought, as it’s the perfect platform idea and campaign for any airline (and especially one like Emirates). It could have and should have run for many, many years to come.