Brief: Remind people that it’s never too early to start saving for their retirement.

​

Concept: Secretly contact a few of the bank's customers and persuade them to let us (with the help of a world class makeup artist) make them look 30 years older. Then we got them to arrange a meeting with their other halves under the pretence of an important discussion that they wanted to have. The campaign won a Grand Prix and eight further Golds at Lynx.