Brief: The World Health Organisation believes the overuse of antibiotics is one of the biggest threats facing the world today. Since every day thousands of more people are becoming resistant to them. We were briefed to educate people on the risks of overuse and self-prescription (in a country where you can still buy them readily over the counter).

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Concept: Use the iconic designs of famous confectionery brands as means to capture people attention. Then point out if we keep treating ourselves to antibiotics (like we do sweets) then soon there’ll be sweet nothing we can do to cure many everyday illnesses.