Brief: Show people how much they put their mouths through and make the point that brushing alone isn't enough to maintain a healthy set of teeth and gums.

​

Concept: Mouth v's Life - An award winning highly viral series of video's, inspired by Total Wipeout and the surreal comedy of Monty Python which launched on the world's first fully interactive Youtube channel. It achieved astounding results - Over 6 million views in its first month alone, and average dwell times of 2.14 minutes.