Brief: Create a stylish direct mail piece to invite Harvey Nichols’s best customers to the private opening of Gianvitto Rossi’s new shoe collection.

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Concept: Gianvitto Rossi is famous for his handmade shoes and craftsmanship, so to invite Harvey Nichols’s big spenders to the opening of his new collection, we sent them a rather beautifully designed invite, which they could fashion by hand into a miniature version of one or other of the new collection's shoes.