Brief: BA’s Club World Sleeper Service is a service dedicated to business passengers maximising their sleep onboard. We were tasked to create both ATL executions and interactive online comms to capture the attention of thousands of weary travellers.

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Concept: A smart typographic solution which left travellers in no doubt of the fact that if they wanted a really good nights sleep at 35,000 feet, then there’s really only one airline to tuck yourself in for the night with.