Brief: Get 18 - 25-year-old girls re-engaged with (and actively sharing/talking about) the Sunsilk brand again.

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Concept: The Sunsilk Style Studio is an idea based on simple truth - girls tend to stress a lot over changing their hairstyles. So back in 2011 (and in a world before Snapchat filters), we developed a microsite, which used facial tracking & real time 3D mapping to allow girls to see what a new hairstyle would look like, long before they even put a foot inside their hairdressers. The campaign was rolled out across 67 countries and picked up almost as many awards globally.