Brief: Develop a campaign to raise awareness of Sony Mobile’s sponsorship of James Bonds new movie - Skyfall.

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Concept: Say it like Bond - An award winning super cool Bond like activation, that challenged Dubai’s shoppers to utter his most famous line ‘the names Bond, James Bond’ into a specially built voice analytics app on one of Sonys’ phones. Those that delivered the line with the same intonation and timing as Daniel Craig were able to fire up the V8 engine of an Aston Martin (connected via Arduino technology) using just their voice. The best bond impersonators won a track driving day in the Aston.